What Does GS Marketing Company Do For You?
For any local business, the biggest challenge is getting found...getting 'Discovered'.
Word Of Mouth may drive business, but it’s being found in local search that really makes the dollar difference.
Being on Page One in Google
(especially the "3 Pack") is EVERYTHING.
Its become the equivalent of giant billboards up and down the highway, full-page ads in the biggest newspapers and TV commercials around the clock!
The best way to do just that is to get listed on Google Maps (Google My Business). GMB, in case you didn't' know, is Google’s own dashboard for managing a local business’s information on Google properties.
The truth is, studies show 96% of Online searchers will never look past the first-page search results!
For local businesses that are discouraging UNLESS they have help.
AND, it's not enough to show up in the "3 Pack" - it takes experience and know-how to STAY THERE.
...And that's the job of a trained local consultant and that's why they get paid so well.
So What Is "Google My Business"? (GMB)
Google wants to help small businesses get found online and this is their best avenue for giving those businesses online attention.
The local 3Pack can show up as a result of searching for something in a specific location with or without adding keywords like “near me” in search queries.
Getting on Google Maps or Google My Business starts first with checking to see if your client is listed in the first place.
In the second image above, note that aside from the 3 Pack on page one, most of the rest of the listings are DIRECTORY SITES, so its even more important to be in the 3 Pack...
While "Google My Business" gives you the tools to update the client's Business Profile...
It Alone Won't Get You Ranked!
While Google Maps ranking used to be based on such things as proximity and industry categories, Google now includes other factors into its ranking algorithm.
This is actually good news for small and medium-sized businesses whose listings otherwise will be overshadowed by large corporations and chain companies.
BUT, you have to know EXACTLY what to do and HOW to increase your ranking and market your business better on Google Maps.
*Adding PHOTOS alone won't get you ranked.
*Adding Reviews alone won't get you ranked.
*Adding Local Phone ##s alone won't get you ranked.
*Adding Citations alone won't get you ranked.
*Adding Q & A alone won't get you ranked.
With competition so fierce, with every business wanting the top 3 spots, with SEO firms fighting for the 3 Pack like hungry wolves, the new #1 secret weapon is...
NEIGHBORHOODS!
The secret that only 1 in 100 businesses know is, ranking for neighborhoods (the RIGHT Neighborhoods) done the RIGHT way, can help you leapfrog over other search results..and land you in the 3Pack.
Yes, it really works.
Stop and think a minute...in most cities, especially the bigger ones, people don't search for "deep dish pizza Chicago"
Even with geo-targeting (based on your location), that kind of search would produce a huge swath of pizza places...
Many Far From Your Local Neighborhood...
BUT, if you search for "deep dish pizza Lincoln Park" (a popular neighborhood in Chicago) you'll get far better targeting, and the search results will be much closer and relevant!
Now, what if you can rank in the 3 Pack for 5 or 10 different nearby NEIGHBORHOODS?
Can you see how that starts to multiply your chances of getting...
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